The Impact of K-Pop Wave Towards Students Lifestyle
BACKGROUND OF THE STUDY
Growing popularity of Korean dramas(K-Drama), pop stars and cuisine as with most Asian countries which have begun to embrace Korea. An increase in Korean language studies Young generation dressing like Korean, Korean restaurants The rush of Korean dramas and Korean Pop
STATEMENT OF THE PROBLEM
Malaysian has experienced a dramatic growth in K-Pop fans recently. The fandom of K-Pop has made more and more students followed the K-Pop culture. Affected the originality way of life in country where many outsiders keep coming and brain wash their mind
PURPOSE OF THE STUDY
Access the impact of K-Pop wave toward students’ life style and to explore the factors affected the K-pop wave according to different institution
OBJECTIVES OF THE STUDY
Objectives 1To measure the consumption of the students through their frequency of Consuming Korean popular entertainment. Objectives 2To analyze the factors that influence K-Pop wave among student. Objectives 3To determine whether Korean fashion influence the way students
Objectives 4To identify either students prefer to learn Korean language or not. Objectives 5To know whether the Korean culture affected student’s lifestyle. Objectives 6To find out if there are student choose Korean cuisine as their side meal.
Question 1:What is the consumption of the students through their frequency of Consuming Korean popular entertainment?
Question 2:What are the factors that lead to K-Pop wave among student?
Question 3:What is the impact Korean fashion to the way of students dressing?
Question 4: What are the possible students will prefer to learn Korean language?
Question 5:What is the relation between the Korean culture and student’s life style?
Question 6:What are the student choose whether Korean cuisine as their side meal or not?
SIGNIFICANCE OF STUDY
Main Reason: To identify and determine the impact of k-pop’s wave toward student lifestyle based on 3 different institutions from the various types of entertainment, fashion, food, language and culture. The result: The people to know how many students are most fanatics with k-pop’s wave or culture in the community. The Information: Identify the impact and the demographic profile of k-pop’s fans
Discussion• Why Malaysian students can accept K-Pop Wave?• The contrast of why Malaysians student not intend with K-pop wave ?
Recommendation• Government should make more local traditional event to student• Universities should make Malay languages as one of the main subject in syllabus.• Parent should teach their children’s about local culture• Government should encourage the tourism in Malaysia• Program for cherish Malaysia’s traditional cuisine• Advertisement in mass media for traditional outfit wear